Custom Audiences

Data Processing in the framework of Facebook Custom Audiences

Custom Audiences allows us to create custom and lookalike audiences. Custom audiences consist of N26 customers and internet users to display personalised content, or only internet users to exclude you, as an existing N26 customer, from certain of our advertisements. We do not want to display irrelevant ads to you, as you are already a N26 customer. Lookalike audiences allows us to define a relevant target group for which the displayed ads are more relevant than for other Facebook users. These so-called “Lookalike-Audiences” are more similar to our customers than the average Facebook user. 

In order to profit from the benefits as described above we provide a hashed version of your N26 email address to Facebook. The so-called “hashing” is a form of pseudonymisation which encrypts your email address in a way that you can no longer be identified by this hashed email address. Facebook then matches this email address against your potential Facebook email address. After the matching, regardless of whether it was successful or not, any hashed email addresses are deleted within 6-8 hours by Facebook. Facebook does not share these data with third parties or other advertisers or grants access to these data. You can find this and further information in the terms of Facebook Custom Audiences.

Facebook Ireland Limited transfers data to Facebook Inc., USA. The USA is a country that - in the terms of EU Regulation 2016/679 (‘GDPR’) - does not provide an adequate level of protection of personal data; this implies, among other things, that governmental agencies in the USA may have the right to access your data without effective remedies being available. 

You can revoke your consent according to Art. 6 para. 1 lit. a GDPR to this data processing in the N26 web app and app at any time.

Data Processing in the framework of Google Customer Match

Customer Match allows us to create custom and lookalike audiences. Custom audiences consist of N26 customers and internet users to display personalised content, or only internet users to exclude you, as an existing N26 customer, from certain of our advertisements across the Google Search Network, the Shopping tab, Gmail, YouTube, and Google Display Network. We do not want to display irrelevant ads to you. Lookalike audiences allow us to define a relevant target group for which the displayed ads are more relevant than for other Google users. These so-called ‘lookalike audiences’ are more similar to our customers than the average Google user.

In order to profit from the benefits described above we provide a hashed version of your N26 email address to Google. The so-called “hashing” is a form of pseudonymisation which encrypts your email address in a way that you can no longer be identified by this hashed email address. Google then matches this email address against your potential Google account email address. If this email address does not match, Google may still use it as part of a policy compliance check, but Google will not otherwise use it for Customer Match or any other Google product. The data is not retained by Google for any longer than 48 hours to create the Customer Match audiences, and promptly deleted afterwards. Google does not share these data with third parties or other advertisers or grants access to these data. You can find this and further information in the support article How Google uses Customer Match data.

Google Ireland Limited transfers data to Google LLC, USA. The USA is a country that - in the terms of EU Regulation 2016/679 (‘GDPR’) - does not provide an adequate level of protection of personal data; this implies, among other things, that governmental agencies in the USA may have the right to access your data without effective remedies being available. 

You can revoke your consent according to Art. 6 para. 1 lit. a GDPR to this data processing in the N26 web app and app at any time.