Custom Audiences

Data Processing in the framework of Facebook Custom Audiences

Custom Audiences allows us to exclude you, as an existing N26 customer, from our advertisements. We do not want to display irrelevant ads to you. Furthermore, it allows us to define a relevant target group for which the displayed ads are more relevant than for other Facebook users. These so called “Lookalike-Audiences” are more similar to our customers than the average Facebook user. 

In order to profit from the benefits as described above we provide a hashed version of your N26 email address to Facebook. The so-called “hashing” is a form of pseudonymisation which encrypts your email address in a way that you can no longer be identified by this hashed email address. Facebook then matches this email address against your potential Facebook email address. After the matching, regardless of whether it was successful or not, any hashed email addresses are deleted within 6-8 hours by Facebook. Facebook does not share these data with third parties or other advertisers or grants access to these data. You can find this and further information in the terms of Facebook Custom Audiences (new tab).

You can revoke your consent according to Art. 6 para. 1 lit. a GDPR to this data processing in the N26 web app at any time.